22 December 2015
Early in 2014, the Smoke-free Environments (Tobacco Plain
Packaging) Amendment Bill had its first reading in New Zealand,
proposing a legislative regime for standardised tobacco packaging.
Similar measures were previously adopted by Australia in 2011 and
evidence suggests that they have helped contribute to Australia's
rapidly decreasing smoking rates.
The Permanent Court of Arbitration unanimously found in favour
of the Australian Government in the case brought against plain
packaging by Philip Morris Hong Kong. This important decision helps
ensure that plain packaging will remain in Australia and places
them as a world leader in the fight against tobacco. Other
countries such as France and Ireland have followed Australia's
lead, both of which will enforce similar plain packaging laws from