We received considerable media and social media coverage during
the 2018 RACS Annual Scientific Congress (ASC) which took place in
Sydney between 7 - 11 May.
We had more than 120 media clips across broadcast, print and
online in Australia and New Zealand. Some highlights included:
- Channel 7 TV featured a story on how 3D print-outs of the human
body are helping surgeons practice operations before a patient goes
into theatre. View
story on domestic violence featuring various presentations
including Dr Angela Jay was widely covered and went viral on social
- Research by medical student Sarah McLain showed that the '
hidden curriculum' was keeping best and brightest from becoming
- A story on cosmetic showed that tourism is a booming $300
million-dollar industry with more than 15,000 Australians
travelling overseas for cosmetic surgery each year. The review by
Dr Olivia Perotti discovered botched overseas cosmetic procedures
is increasing the burden on Australia's already stretched public
- New research by Dr Jackie Tran showed family dogs are
responsible for most attacks garnered coverage across Australia,
particularly in regional media.
- Professor Jeffrey Rosenberg's presentation on starting a
training course to deal with hemorrhaging during terrorism attacks
was covered in dozens of radio stations and print media.
- A Wellington study by Dr Swee Tan showed that violence is the '
leading cause' of facial fractures.
- Dr Kerin Fielding got quoted in a story on obesity and surgery
The Age and other media.
- Our social media presence continued to grow with the RACS ASC
providing lots of content and engagement. Total impressions for
Facebook grew by 183.2% and total engagements increased by a
whopping 341.5% since the last month. Twitter engagements also went
up by 224.5% and LinkedIn engagements were up by 94.4%.
- Posts on Facebook made 168,000 impressions which was very
encouraging. The top post was the moving story about Dr Angela Jay
which reached over 21,000 accounts and had 670 reactions. The post
also generated discussion on domestic violence. Another
high-ranking post was the news story on female surgeons which
reached over 10,000 accounts and was commented on 63 times.
- The top post on Twitter was the news story about Women in
Surgery, reaching 54,000 people and being clicked on over 1200
times. Also featured in the top posts was the domestic violence
article which reached 36,500 people and over 2700 click
Banner photo credit: Janie Barrett.